Dennis Diaz is an enterprise marketing, innovation and growth executive known for turning ambitious ideas into useful systems—and bringing people with him through change.
Enterprise marketing and entrepreneurship
Dennis founded Spynr, a specialized marketing company serving the commercial laundry industry. He built the company around branding, web development, digital advertising, content, search, and customer-growth strategy. EVI Industries acquired Spynr in 2022, and Dennis joined EVI as Marketing Director.
At EVI, his work includes enterprise marketing strategy, brand development, digital platforms, demand generation, events, e-commerce, content, and the systems that connect marketing activity to measurable business outcomes. His current focus includes making AI, connected data, CRM and digital experiences practical for teams across a growing national organization.
A human approach to transformation
Dennis believes the best transformation gives people clarity, confidence and a meaningful role in what comes next. He is known for pairing ambitious thinking with direct communication, high standards, curiosity and a low-ego approach to collaboration.
National nonprofit leadership
Dennis serves as President of LaundryCares Foundation, supporting the organization’s work around childhood literacy and stronger communities through laundromat-based programs. He also serves on the Board of Directors of the Joshua M. Freeman Foundation, which broadens access to the arts through performance, education, and community engagement.
He serves as 2025–2026 Treasurer and board member of The Laundry Association. His association board term concludes on December 31, 2026.
Speaking, writing, and industry service
Dennis has contributed to industry education through articles, presentations, panels, events, and board service. His perspective combines the experience of an entrepreneur, enterprise leader, marketer, and community advocate.
Verified sources
EVI Industries acquisition announcement ↗
Joshua M. Freeman Foundation leadership ↗
The Laundry Association board ↗
LinkedIn ↗